There always has been a vibrancy in Birmingham. It’s a vibrancy driven by innovation in a city that ticks 24 hours a day – and it’s done so since the days of Boulton, Watt and the great industrial pioneers who put Brand Britain and Brand Birmingham on the worldwide stage.

Today, the pioneering and the innovation continues – in science, technology, the arts, medicine, automotive, digital, design, engineering, maths, the professions – and in the city’s schools, colleges and universities in a multi-cultural environment.

Birmingham is the natural home for Channel 4. But don’t just take my word for it. Take Channel 4’s.

There are many reasons why Channel 4 should come to Birmingham but none greater than the fact that Channel 4’s mission statement precisely reflects Birmingham. Let’s just look at the key points in the statement:

  • Channel 4 publicly proclaims that it wants its staff to “be themselves, be different and be welcomed with open arms”.

To me, that sounds like Birmingham: a warm city that has always embraced newcomers.


  • Channel 4 says it wants to show “Britain the way it is – full of difference and variety”

Well, Birmingham is just that – with research by University of Birmingham revealing it is a city that is home to 187 nationalities: a “city of superdiversity,” according to the academic responsible for the major study.


  • Channel 4 wants independent production companies to “produce challenging, creative, diverse content that tells the stories of an inclusive and diverse society, utilising the talent of all”.

If that is so, then it is Birmingham that should be your home. Birmingham has always challenged, has always enquired, has long been diverse - whilst also being inclusive. And it’s a city that does indeed utilise the talent of all. It’s no coincidence that Birmingham is dubbed Britain’s start-up capital. Nor that entrepreneurship and innovation are in its blood. Or indeed that Birmingham is the youngest city in Europe, with under 25s accounting for nearly 40% of its population.

  • Channel 4’s vision is to partner, encourage, enable and hold itself and others to account, saying: “We want an inclusive and diverse workplace and industry to become a reality: a place where we respect, embrace and harness the uniqueness of individuals and their talents”.

Those words are as applicable to Birmingham as they are to Channel 4. In fact, since the days of Boulton, Watt and others, those words have been fundamentally true of this great city.

If Channel 4 is still questioning where it should settle, it need only read its own mission statement:

By Judith Armstrong, CEO of Millennium Point - Birmingham’s landmark destination dedicated to supporting young people in science, technology, engineering and maths. You can follow her on Linked In and Twitter.