Why host your exhibition in Birmingham?

Published 21/04/2023
3 minutes

Exhibitions are a great way to show off your products or skills, while being able to network and meet new potential clients. They’re also a great way to reach new audiences and boost sales.

Due to this we’ve put together a few tips to help you plan your next event.

How to plan an exhibition 

Art exhibitions are successful when planned carefully. This includes creating a visual plan and focusing on your marketing. When planning an exhibition you should consider:

  • How you can boost your profile to increase exhibition attendees.
  • The theme of your exhibition.
  • The location.
  • Whether you have any sales goals.
  • How you want to build your brand.

If you’re looking to plan a trade show you want to make sure you fully promote your unique selling point (USP). When planning your show you want to think about:

  • Creating measurable goals.
  • Whether any competitors are attending.
  • Create a visual concept for your exhibition/stand.
  • What products you want to promote.
  • Whether your staff understand the products they’re promoting.
  • Are you offering any incentives?

Other things to consider include:

The venue 

Your venue determines the number of guests and exhibitors you can have at your event. You also want to make sure you choose a venue that reinforces the image you want to portray. 

Marketing

When planning an exhibition you need to consider how much money and effort you will need to put toward marketing. This will include marketing to exhibitors and attendees to persuade them on why they should attend/take part. 

Are you going to include any special guests?

Guest speakers are great for conducting seminars or talks . This can provide great talking points throughout the exhibition helping to boost networking and increase your clientele list. 

How are attendees going to get there?

When looking for a venue it’s important that you book somewhere that has easy access, transport links and parking. This will help increase attendee numbers as they’re more likely to attend if they can get there easily. 

Why host an exhibition in Birmingham? 

There are many benefits to hosting an exhibition in Birmingham, such as it having great access to transport links. There are many bus and train routes, as well as Birmingham airport being a short distance from the city centre for those travelling internationally. 

There’s also a wide range of hotel options to choose from to suit all budgets. This is especially useful if you have people travelling long distances.

Furthermore, Birmingham has loads of cultural spots to offer, such as museums and galleries, which is especially great if you’re holding an art exhibition as this will further emphasise the event you’re holding. 

Another great reason for holding your exhibition in Birmingham is the large number of businesses in the area. This poses great opportunities to increase attendance and further boost networking and future client opportunities.

Why choose Millennium Point to host your exhibition?

Millennium Point is situated right in the city centre of Birmingham near Moor Street and New Street station, as well as having lots of bus routes nearby. Those travelling by plane can also go straight from Birmingham International station to New Street station in just a couple of minutes, making it an ideal location to hold your next exhibition.

Hosting your exhibition at Millennium Point is also a great option as it’s close to various hotels like the Clayton Hotel, meaning attendees don’t need to travel far before and after the exhibition ends.

Millennium Point is also introducing 6 new spaces located next to the Auditorium that are perfect for training, presentation and exhibition purposes. If you’re looking for a space to hold smaller training events or presentations then our Curzon rooms 1-5 are perfect for you. However, if you’re looking for a larger space then our Curzon Suite might be a better option for you. 

Get in touch with us today to discover what room is perfect for you.

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