PA Forum x PACE Event

31st July 2025
12:00PM

This event is designed to bring together PAs, EAs, Office Managers, Virtual Assistants and Administrative Professionals.

About this event

Lunchtime session

Hosted by Helen Rees EA to the CEO & Board of ParkRun we will be hosting a panel discussion where we speak to 4 PAs/EAs who work within these sectors to share more about their experience, gain an insight into their worlds, and talk about the challenges we face right now and how they have been dealing with these. Light lunch and refreshments are included.

Evening Session

 Session Title: Beyond the Title: Reframing your value & voice

“You’re not just supporting leadership—you are leadership’s strategic edge. Let’s talk impact, perception, and AI-proofing your career.”

By the end of this session, attendees will:

  1. Understand how to foster a high-trust, productive dynamic with CEOs and incoming Chairs
  2. Identify and challenge subtle cultural factors that lead to feeling undervalued—and explore ways to shift perception.
  3. Gain insights into how AI is changing (but not replacing) the PA role.
  4. Learn practical tactics to advocate for a redefined title and role scope that reflects modern value

This session starts with an opportunity to view the meeting and event spaces at Millennium Point and includes light bites and refreshments.

We would love to welcome you to either of these sessions, if you would like to attend please email [email protected] to book your place stating afternoon or evening.

Getting to Millennium Point

Millennium Point is in the Eastside of Birmingham City Centre just 5-minutes walk from Moor Street and 15-minutes from Grand Central and the tram. There is also limited parking on-site which means we’re easy to find regardless of how you travel. For more information please click here.