Millennium Point's PLATFORM space transformed into Santa's Workshop in aid of LoveBrum's "Bags for Brummies" charity initiative, helping Birmingham's homeless this Christmas.

Businesses and members of the public joined LoveBrum at Millennium Point on 14th December, to fill rucksacks with essential items to support a homeless person living on the streets. Millennium Point's experienced events team were on hand to transform the space into Santa's Workshop, assisting with the organisation and running of the event.

The bags were reserved for free, before being filled with essentials and distributed by the LoveBrum team.

This is the second time Millennium Point has donated the use of PLATFORM to support bag packing initiatives this year. In June, PLATFORM was given for free to the Buddy Bag Foundation who provide bags for children who enter emergency care, in an event sponsored by Birmingham Chamber of Commerce's Future Faces. 

Millennium Point Events & Venue Manager, Victoria Johnston, comments, "Millennium Point is very much a people business, so we're always looking for ways we can support our clients and local organisations to give their events maximum impact. As a charity ourselves, we know the challenges not-for-profit organisations face when organising events which have potential to make a positive impact in the city".


PLATFORM was transformed by the Events Team into Santa's Workshop

"Out of our seven event spaces in the building, PLATFORM is a dynamic and creative space overlooking our central ATRIUM. It's the ideal location for the bag pack."

Profits from Millennium Point's commercial activity goes towards supporting its charitable objectives promoting STEM and education in the region. Most recently, the organisation opened applications for its Millennium Point Scholarship, which offers one Year 13 student in the region a free STEM degree. 

The four-hour event saw people from across Birmingham arrive to fill rucksacks, which were provided free of charge, alongside personal, heartfelt messages.

Millennium Point is a patron of LoveBrum, a charity that supports hidden-gem projects across Birmingham, delivering real change to the city. In particular, they support 'hard-to-reach' projects which do not receive the platform and funding they deserve. 

Ashleigh Mills, General Manager of LoveBrum comments, LoveBrum recognises and unearths groups of people within the city who most need support."

"We have done a lot to help the homeless community in Birmingham, and to celebrate Christmas with a day of giving and sharing the Christmas spirit is going to be a great way to end the year. We’re thankful to everybody who has donated essentials and helped to pack bags, as well as to our patrons Millennium Point for the use of their PLATFORM space and assistance. I’m sure our combined efforts will be hugely appreciated by those who need them.”

The rucksacks will be handed out to homeless people by LoveBrum's Secret Santa team at the 'Serve our Brummies' soup kitchen on 16th December.